data-mm-id=”_v1hb2089k”>Skip Bayless says intentionally incendiary and silly things in order to maximize the attention directed toward him and has parlayed the parlor trick into being one of the most handsomely compensated stars in all of sports media. Those are the rules of this game and it's not lost on me that reacting to whatever obtuse shiny object he throws out into the water makes me no better than the dumbest fish who gets caught again minutes removed from having a fish hook pulled from its mouth.Yet there's been a real curiosity growing within me as I've observed Bayless' shtick with fresh eyes in recent weeks and it centers around this: who could possibly enjoy it? Whose brain is either so addled or self-esteem so low that they settle for this aging kayfab…